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Wellness Isn't Broken. It's Just Overcomplicated.
At Simpli, we believe the future of wellness is daily, science-backed, and simple enough to stick with.
Why Simpli Exists
We didn't set out to be another brand. We set out to remove the noise from wellness—so people could reconnect with their bodies, naturally.
Wellness had become a checklist. A juggle of powders, pills, and promises
We wanted something better—something simpler. Not watered-down. Not hyped-up. Just daily support you could actually use, and feel.
- ✔️ Backed by science
- ✔️ Built with intent
- ✔️ Made for real-life routines
What We Stand For
Simple by Design
No pill packs. No complicated cycles. Just feel-good gummies for your hair, skin, sleep, and immunity—designed to fit into your life, not take it over.
Science That Serves You
We skip the wellness jargon and focus on what matters: Clean ingredients. Transparent sourcing. Real research.
Formulated with US + EU tech know-how and tested for purity in Indian labs.
Made to Be Used, Not Just Bought
Every Simpli gummy is crafted with one goal: make wellness a habit you'll actually stick to.
Consistency Over Perfection
We're not here to guilt you into being perfect. We're here to help you show up for yourself—even on the messy days. Progress matters more than perfection, and Simpli makes it easier to keep going.
Our Product Philosophy
“Daily wellness you'll actually enjoy.”
Every Simpli formula begins with two filters:
Does it work? It must have measurable impact, backed by clinical or nutritional research.
Will people use it—daily? If it doesn't taste good, feel good, or simplify your day, we don't make it.
That's why we created gummies instead of pills. Because science is only useful if people show up for it—daily.
Meet the Founder
Vijay Dubey
Vijay Dubey, founder of NGXX and Simpli, is a biopharmaceutical engineer with a Master's from University College Dublin. After working with global biotech leaders, he realized something simple:
“Even the most advanced supplements don't help if people can't stick with them.”
Because real wellness isn't just about formulas. It's about consistency. Simplicity. Showing up for yourself—on the good days and the hard ones. That's the belief Simpli was built on.
Vijay wanted to create products that were not only research-backed, but also realistically usable—by professionals, students, parents, anyone.
“I wasn't trying to disrupt the wellness industry. I just wanted to stop skipping my vitamins.” – Vijay Dubey, Founder
Vijay Dubey
CEO & Founder
Dilan Specter
Head EngineerWhere We're Going
We're not here for the hype cycles. We're here to make your daily wellness easier.
Whether it's hair that won't cooperate, energy that won't last, or sleep that won't come—Simpli is here to help.
Gummy by gummy. Day by day. We're not selling shortcuts. We're offering support that sticks.
